We are in an era where our ways are replaced with digital methods and approaches to doing things.
Digital marketing has just transformed everything. Now, whenever you want to buy something you can just go online.
Earlier, we need to go to shops to buy even a single thing.
If we talk about traditional marketing, it was not easy to convey or reach out to the customers in real time.
So, today let’s clearly understand the difference “why digital marketing is taking over traditional marketing’
What is traditional marketing?
Traditional marketing refers to any type of promotion and advertising of goods and services which includes:
- Print media
- Billboards
- Flyers or pamphlets
- TV
- Newspaper
- Radio, etc.
At that time, it takes so much of efforts, cost and time to use these kinds of methods.
In this marketing, a business owner has to wait for a long time to speak to their customers as it takes time to reach them out.
But, traditional marketing is not dead it is just replaced by digital marketing in a better way.
What is Digital marketing?
Digital marketing is the new form of marketing which simply involves the promotion of goods and services using digital mediums like Facebook, Instagram, YouTube, LinkedIn etc…
Digital marketing is basically result-oriented. In this marketing, you can target your audience globally which you were not supposed to do in traditional form of marketing.
Digital marketing has changed the rules of marketing the way it has to be before. It is a lucrative industry at present.
The importance and popularity of Digital Marketing are growing in cities like Delhi, Noida and Gurgaon. It’s the best career option for the current generation.
Aspirants are looking for opportunities to step into Digital Domain. There are several digital marketing institutes offering best Digital Marketing course in Delhi, Mumbai, Pune, Hyderabad and Bangalore and many more.
Difference between Traditional marketing and Digital marketing
- Costs:
In traditional marketing, it takes a high cost whenever you want to place an ad in Radio, newspaper etc. Also, it is quite difficult as you need to spend money every time you place a new Ad because newspapers and print media are way expensive.
But in digital marketing there is no limit of budget, you can place your ad easily in any of the digital platforms like Facebook. That’s why it is very cheap and the best.
- Customization:
In traditional marketing, it is difficult to target your customer, especially an individual.
But in Digital marketing, you can target your customer according to his/her age, location, gender, and interest etc in a very short time.
- Measurability
In traditional marketing, it’s not easy to keep a track for your campaigns.
But, in digital marketing, you can easily keep an eye on analytics to measure and track about all of your campaigns.
There are so many tools like Google Analytics that helps you to keep a track whether your ads are working properly or not.
- Price
Digital marketing is cheaper as compared to traditional marketing. It gives a greater ROI than traditional methods.
The cost of paper and printing Ads are relatively high, and marketers then have to spend even more money on distribution, while television and newspaper ads are also very costly too.
Here are some of the stats you should look on:
- More than 80% of shoppers/buyers do their research online before investing in a product/service.
- Almost 60% of U.S. adults use Facebook on a regular basis.
- 94% of B2B marketers are actively using LinkedIn for marketing.
- Mobile will be accounting for over 70% of digital ad spend by 2019.
- 90% of B2C businesses report social media as being the most effective content marketing tactic.
We can say, “Digital marketing is the new revolution to succeed your business today”.
Even business owners and entrepreneurs are using the benefit of digital marketing methods and approaches for the promotion of products and services online.
The biggest advantage of digital marketing is that it gives equal and fair benefits to all types of businesses.
It is the most cost-effective and promising forms of marketing.
In fact, by 2021 it’s anticipated that marketing leaders will spend 75% of their total marketing budget on digital marketing rather than traditional marketing.
You can give a look to its major benefits:
- Most powerful forms of marketing
- A cost-effective approach to promote business
- Drive results in real time
- You can easily track and measure your campaigns
- Targeted
- Helps in building brand loyalty
Perhaps, once you understand its importance for your business, you will learn its potential as well.
Digital marketing is not just bound with one single aspect but it is vast domain and hype these days.
In metropolis cities like Bangalore, Mumbai, Pune, Delhi and Hyderabad digital marketing has a huge demand.
Business owners and big brands are investing their budget on this marketing to create their online presence.
Digital marketing for small business
If you are running a small business, digital marketing can be the most effective way to promote your business.
Because you can reach to your customers in real time and also target them according to the demographics like age, gender, language and interests etc…
It offers you the ability to reach globally.
Not only for business, but digital marketing have a lot of job opportunities for those who are passionately looking to learn new techniques and trends.
Digital marketing in Career
We would say “A career in digital marketing can be a great option for anyone”.
There are plenty of choices of making a career in this field. Digital marketing jobs are highly paid.
And now, after knowing its importance if you really want to learn digital marketing for your career and business growths then there are so many online resources available such as digital marketing guide to today’s digital world,digital marketing trends, tutorials etc.
Digital Marketing Institutes 