Digital marketing is a domain where there is always something new coming up. Digital marketing trends are always changes by time.
It is an ever-evolving field and has a huge demand these days.
So, if you want to stay ahead in the competition then you have to be updated with the latest digital marketing trends.
Only then you will be able to predict what’s going to help you to grow your business in a better way.
And change is the new constant.
Every year digital marketers predict new things and start implementing those things to their businesses.
Also, it is studied that Digital marketing is expected to make a giant shape in the future.
So, this is the high time to think to look over the changes that will be coming in the next few years.
Today, almost every business is investing in digital marketing services because it is result oriented and cost-effective.
And here we have listed a few predictions in 2019–2020.
1. Digital marketing skill-based course will be in high demand
Today, the demand for digital marketing is booming every day. Due to huge demand, it is getting popular in cities like Delhi, Mumbai, Pune, Bangalore and Hyderabad and many more.
Aspirants are looking for job opportunities to make their bright future in the digital domain.
It is estimated that there will be 20 lacs jobs available by 2020.
For that reason, there are so many institutes that are now offering digital marketing course in Delhi, Gurgaon and Noida.
This digital marketing training program will help you in getting great exposure.
Also, you can get placed in any of the reputed company.
2. AI will create more impact on marketing
Artificial intelligence is a part of computer science which involves the creation of intelligent machines that work like humans.
For example– Speech recognition and learning etc.
In Digital marketing, AI makes it easier to reach out to target audiences as it helps you to search people on the basis of their demographics, interests, and other aspects.
3. Visual Search
It can get the user experience to a completely new level. Users can upload an image to conduct a search and get more specific results than before. It helps you to find out more information or to discover similar images.
4. Video marketing
Studies show that 72% of businesses say the video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
So, if you want more traffic, start using video marketing right away!
5. Influencer Marketing
Influencer marketing is becoming one of the most successful ways to attract your audience.
It is a kind of “word-of-mouth” marketing that focuses on using key leaders to drive your brand’s message to the larger market.
6. Micro Moments
Micro-moments are moving the way brands must work to grab buyers’ attention. It helps you in knowing how your customer behaves and interact with your business.
It is key for businesses to have a grasp on the value of their ROI from their ad spend.
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