5 Social Media Tools For Small Businesses


Are you running a small business?

Probably you really want to stay on the top to draw more and more readers and potential customers. And social media is one of the best ways to achieve it.

Presently, Social media has gained a lot of popularity among individuals. It’s become an essential part of online marketing strategy and an important source to drive customers.

Organizations are looking for social media experts to boost their social presence. And aspirants are finding it as a lucrative career option.

If you are new to social media, then no worries there are several resources to learn social media. You will find several free online resources like online blogs, tutorials, and Digital Marketing eBooks.

Moreover, there are several digital marketing institutes offering digital marketing course to aspirants.

There is no doubt on the fact that social media is actually important for you and it can’t be ignored. Planning a successful social media strategy and executing it effectively is a must to stay ahead.

Moreover, a right set of social media tools along with the exclusive social media marketing strategy can help you to achieve your goal.

And definitely, you don’t want to spend your whole week to find the right set of tools to meet your business goals.

In this article, we’ll share the 5 social media tools helpful for small businesses to grow their online presence.

Let’s get started….

#1 Google Analytics: Tracking, Measuring & Analytic Tool

If you have a website or blog then you must have heard about Google Analytics.

The tool provides you with a detailed overview of the website traffic. It shows how many visitors visit your website, where they’re from, how long they stay on the website, and much more!

Tracking your website visitors will help you understand how well your social media campaigns are performing.

Google Analytics is a necessary tool for every business.

#2 Buffer: Posting & Scheduling Tool

The buffer is a Social Media Posting tool that allows you to post, share and schedule your post on social media easily.

With this tool, you can share your posts on multiple social media platforms Twitter, Facebook profiles, groups and pages, LinkedIn profiles and pages, Google+ pages and Instagram.

Moreover, you can schedule the posts at times you choose throughout the week. Now the sharing and scheduling of articles have become easy with Buffer.


#3 BuzzSumo: For Content Idea

BuzzSumo is one of the best tools that help you find popular & influential content. The tool offers 4 main features:

Content Insights: It helps you to find the trending content on all social networks.

Influential Search: This feature helps you to find influential people and what they are sharing on the social media and even help you to reach out these influencers to promote your content as well.

Query: This feature helps you to set a query on a particular keyword and the tool will show you the content including the terms and the time it was published.

Competitive Analysis: It helps you to find the top mentioned of your competitors.


#4 SOCIALOOMPH: Boost Social Media Productivity

The tool helps you to boost the productivity on social media platforms like Twitter, Facebook, Pinterest, LinkedIn, and Plurk, as well as your blog and email.

The tool specially designed for Twitter and allows you to:

  • Schedule tweets
  • Track keywords
  • Save and reuse drafts
  • Shorten URLs (which also allows you to track your visitors)
  • View all your mentions
  • Clear out your direct message (DM) inbox
  • clean existing tweets
  • Secure your account


#5 Canva: Content Creation

Canva is the best tool to create graphic designs without having to invest huge amounts of time and effort. The tool makes easy to create an engaging picture to attract the audience.

Moreover, the image created by the tool leaves a great impression.

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